AI can speed up sales, but trust still closes deals – Jerome Adzah
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AI can speed up sales, but trust still closes deals – Jerome Adzah

… launches The Salesman's Playbook: A practical guide to closing deals in the African Market

Published July 5, 20263 min read

Artificial Intelligence (AI) is making sales faster and more efficient, but it cannot replace the trust and human relationships that remain the foundation of doing business in Africa, sales expert and author Jerome Adzah has said.

Published by Business & Financial Times
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