Companies

Strategies for effective brand communication during a rebrand

Published October 29, 202410 min read

Topics in this article

Strategies for effective brand communicationbrand’s image

Comment guidelines

Please keep comments respectful. Use plain English for our global readership and avoid using phrasing that could be misinterpreted as offensive. By commenting, you agree to abide by our community guidelines and these terms and conditions. We encourage you to report inappropriate comments.

All Comments0

No comments yet. Be the first to share your thoughts.

Related Coverage: Companies

Ecobank unveils new platform to equip young professionals
Banking & Finance

Ecobank unveils new platform to equip young professionals

As technology reshapes industries and employers place increasing value on adaptability, creativity and emotional intelligence, business leaders are warning that academic qualifications alone are no longer enough to guarantee success in the modern workplace.

Upper Amenfi Community Bank doubles profit as deposits near GH¢900m
Top Headlines

Upper Amenfi Community Bank doubles profit as deposits near GH¢900m

Upper Amenfi Community Bank Plc delivered one of its strongest financial performances in recent years in 2025, recording robust growth in profitability, deposits, lending and capital as customer confidence and business activity continued to drive expansion.

Eurobond repayments hit US$2.1bn    
Top Headlines

Eurobond repayments hit US$2.1bn    

Government has repaid US$2.1billion to Eurobond holders since January 2025 and is positioning itself to meet a further US$3.7billion in external debt service obligations through 2028.