Comms and branding insights with Samuel OWUSU-ADUOMI: The psychology behind brand influencers: Why they represent the future of brand visibility
The remarkable rise of influencer marketing is often credited to the rapid expansion of social media platforms such as Instagram, YouTube, TikTok, Facebook, LinkedIn and X. While these digital platforms have undoubtedly accelerated its growth, the true foundation of influencer marketing lies much deeper in the psychology of human behaviour.
