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Who owns a nation brand?

Who owns a nation brand?

Who owns a nation’s reputation? It sounds like a simple question, yet I have rarely seen it asked in discussions about nation branding. Governments spend millions promoting their countries, while citizens, businesses and artists shape how the world experiences them. But when we talk about ownership, we often stop thinking too soon.

Christabel Danso·
Leadership begins where comfort ends

Leadership begins where comfort ends

Leadership is often celebrated for its vision, influence and ability to inspire. Yet, at its core, leadership is defined by something far less glamorous but infinitely more important: the willingness to make difficult decisions. Every organisation eventually reaches moments when its future depends not on preserving what is familiar but on having the courage to abandon what no longer serves its purpose.

Christabel Danso·
AI offers lifeline to developing economies in amid weak growth

AI offers lifeline to developing economies in amid weak growth

Artificial intelligence (AI) could allow developing countries to do in a decade what might otherwise take a century—provided that governments act swiftly to close the gaps in power, connectivity, skills, and institutional quality that threaten to leave them behind, according to the World Bank Group’s World Development Report 2026: The Promise of Artificial Intelligence.

Christabel Danso·

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